Did you know that the most creative companies have centralized bathrooms? That brainstorming meetings are a terrible idea? That the color blue can help you double your creative output?
From the New York Times best-selling author of How We Decide comes a sparkling and revelatory look at the new science of creativity. Shattering the myth of muses, higher powers, even creative “types,” Jonah Lehrer demonstrates that creativity is not a single gift possessed by the lucky few. It’s a variety of distinct thought processes that we can all learn to use more effectively.
Lehrer reveals the importance of embracing the rut, thinking like a child, daydreaming productively, and adopting an outsider’s perspective (travel helps). He unveils the optimal mix of old and new partners in any creative collaboration, and explains why criticism is essential to the process. Then he zooms out to show how we can make our neighborhoods more vibrant, our companies more productive, and our schools more effective.
You’ll learn about Bob Dylan’s writing habits and the drug addictions of poets. You’ll meet a Manhattan bartender who thinks like a chemist, and an autistic surfer who invented an entirely new surfing move. You’ll see why Elizabethan England experienced a creative explosion, and how Pixar’s office space is designed to spark the next big leap in animation.
Collapsing the layers separating the neuron from the finished symphony, Imagine reveals the deep inventiveness of the human mind, and its essential role in our increasingly complex world.
""Lehrer smoothly and engagingly blends scientific findings with stories about creative breakthroughs. IMAGINE is just plain fun to read, and the author’s neat prose dishes out valuable information.""
— Science Magazine
""In IMAGINE, author Jonah Lehrer weaves all of these people, places, and things into a brilliant narrative about — well, simply put — brilliance.... IMAGINE, although intricate and detailed, is a comfortable read, a trip down the rabbit hole of the human mind's most enthralling success, the tiny spark of electricity demonstrated on a medical diagnostic machine that can change the world or just the way you read a book, enjoy a cocktail, or mop your floor.""
""Fascinating...clear and engaging""
""Illuminating. . . . An engaging guide to the mysteries of the imagination and the science of innovation. With these suggestions, his book implies, you too might be able to maximize your creative output.""
—Michiko Kakutani, New York Times
""Bob Dylan. W.H. Auden. The man who invented Post-it Notes. The people who work at Pixar. If only we all were as creative as those writers and innovators. As it turns out, we are.That’s just one of many messages in IMAGINE: How Creativity Works, Jonah Lehrer’s terrific study of humans’ 'ability to imagine what never existed.'""
""Jonah Lehrer—who, in my opinion, has done more for the popular understanding of psychology and neuroscience than any other writer working today. . . what makes IMAGINE outstanding is that the book itself is an epitome of an increasingly important form of creativity—the ability to pull together perspectives, insights, and bits of information into a mashup narrative framework that illuminates a subject in an entirely new way.""
""In IMAGINE, journalist Jonah Lehrer lays bare the magic trick. With the help of elegant experiments, mind-aching riddles and unlikely characters, he lets us peer inside our heads and see for ourselves what's going on when our best ideas come to us....IMAGINE should appeal to everyone, not just because of Lehrer's compelling writing style but also because it puts paid to the idea that creativity is a gift enjoyed only by the lucky few. We can all be more creative, we just need to know how. This book will show you.""
""Drawing from a wide array of scientific and sociological research—and everything from the poetry of W.H. Auden to the films of Pixar—he makes a convincing case that innovation cannot only be studied and measured, but also nurtured and encouraged. . . . This is an inspiring and engaging book that reveals creativity as less a sign of rare genius than a natural human potential.""
""Not many writers can make plausible links among musicians Bob Dylan, Yo-Yo Ma and David Byrne, animators at Pixar, neuroscientists at MIT, an amateur bartender in New York, entrepreneurs in Silicon Valley and Israeli army reservists. Not many reporters do research about an expert surfer who has Asperger’s, information theorists, industrial psychologists and artists. But Jonah Lehrer is such a writer-reporter, who weaves compelling and surprising connections based on detailed investigation and deep understanding. He says that working memory is an essential tool of the imagination, and his book is an excellent example of how a dynamic storehouse of captivating information feeds creative thinking and writing....IMAGINE doesn’t offer a prescription for how we are to become more imaginative, but it does emphasize some key ingredients of a creative culture: taking education seriously, increasing possibilities for human mixing and cultivating a willingness to take risks. Lehrer practices what he preaches, showing an appetite for learning, a determined effort to cross fields and disciplines, and a delight in exploring new possibilities. Reading his book exercises the imagination; the rest is up to us.""
""The author of Proust Was a Neuroscientist argues his case using examples ranging from the songs of Bob Dylan to the invention of the Swiffer, adding practical tips (the color blue stimulates imagination; brainstorming meetings don’t work) for better right-brain thinking.""
""IMAGINE argues that modern science allows us to identify and harness the many different thought processes from which creativity emerges. The book’s strength lies in specific examples – detailed stories about 3M, Pixar, Bob Dylan and Don Lee, the computer programmer who became a master mixer of quirky cocktails. These insightful tales make IMAGINE well worth the read.""
""Who wouldn't love a book that validates what cubicle workers already know: Brainstorming meetings are a waste of time.""
""Lehrer has initiated an intriguing and important dialogue on the science of creativity that isn't going to be finished anytime soon, and he gives his readers a solid foothold on the connection between neuroscience and creative expression.""
""With humor and energy, Lehrer draws unexpected lessons from organizations that are machines for creativity: 3M, Second City and Pixar. Telling good stories, moving gracefully from neurophysiology to sports, from the humanities to science, from business to poetry, he lets us eavesdrop on the creative processes of the obscure and the famous. He lets us look over the shoulders of Yo Yo Ma, Bob Dylan and Ruth Handler (who came up with Barbie) to see how others transform practice, frustration, insight and persistence into artistry and industry.