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Books  >>  Business

Joel Bakan

Childhood Under Siege

Joel Bakan Childhood Under Siege How Big Business Targets Your Children
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Corporations have found a new resource to be mined for profit: our children. In this shocking and indelible behind-the-scenes journey, Joel Bakan, acclaimed author and award-winning maker of the renowned film and international bestselling book The Corporation, uncovers the astonishing degree to which companies exploit the special vulnerabilities of children, manipulate parents’ fears, and operate with callous disregard for children’s health and well-being.

The problem today, Bakan reveals, is that business interests have made protecting children extremely difficult. Corporations pump billions into rendering parents and governments powerless to shield children from an unrelenting commercial assault, with the result that after a century of progress, during which protective laws and regulations were widely promulgated, children are once again exposed to substantial harms at the hands of economic actors.

Childhood Under Siege leaves no room for doubt that this assault on childhood is a major crisis of our time. A powerful manifesto for urgent change, it empowers us to shield our own children while offering concrete and realistic proposals for legal reforms that would protect all children from these predatory practices.

""Childhood Under Siege outlines the powerful strategies at play in the corporate war against children. Bakan maintains that, while most families do their best, they are outmaneuvered by well-paid experts serving the needs of greedy and heartless corporations. This engaging, carefully researched and important book is a call to action to those who believe we have a responsibility to protect all our children with our laws and public policies as well as our hearts.""


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