An expert in corporate culture shows leaders how to build a SmartTribe” that outperforms the competition
Leaders want three things from their teams: increased performance, increased innovation, and increased emotional engagement. Yet they often unintentionally send people into what Christine Comaford calls the Stuck State”fight, flight, or freezewhere optimal performance is badly comprised.
In contrast, the Smart State” gives us full access to creativity, problem-solving, innovation, higher consciousness, and emotional engagement. Comaford explains the techniques that can help teams shift into, and stay in, their Smart State. When an entire culture maintains that state, it becomes a SmartTribefull of energy, focus, and innovation.
Comaford has already helped hundreds of leaders navigate rapid growth; increase accountability, communication, and execution; resolve internal conflicts; and execute turnarounds with the full support of their people. Now her book draws on potent yet easy-to-learn neuroscience techniques to help teams get where they want to go. She explains the five key accelerators of the Smart State: focus, clarity, accountability, influence, and sustainability. And she offers powerful case studies of Smart-Tribes in action.
SmartTribe can help any team achieve optimal performance and engagement, and leave competitors in the dust.