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Books  >>  Business

Randi Zuckerberg

dot Complicated

Randi Zuckerberg Dot Complicated Untangling Our Wired Lives
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Main description:

From Randi Zuckerberg, social media and technology expert and former marketing executive at Facebook, comes a welcome, essential guide to understanding social media and technology and how they influence and inform our lives online and off.

Technology and social media have changed, enhanced, and complicated every facet of our lives—from how we interact with our friends to how we elect presidents, from how we manage our careers to how we support important causes, from how we find love to how we raise our children.

The technology revolution is not going away. We can't hide from it or pretend that it's not changing our lives in a thousand different ways. So how do we deal? In Dot Complicated, Randi Zuckerberg shows us. Through first hand accounts of her time at Facebook and beyond, where Zuckerberg witnessed this remarkable shift, she details the opportunities and obstacles, problems and solutions, to this new online reality. In the process, she establishes rules to bring some much-needed order and clarity to our connected, complicated, and constantly changing lives online. "The Internet, social networks, and smartphones," Zuckerberg writes, "have given us amazing new tools and ways of communicating, collaborating, and living with one another. We can use new technology to understand and solve some very old challenges that individuals and communities around the world have faced since long before Facebook, or anything like it, existed."

Invaluable, timely, and engaging, Dot Complicated reveals how to make it through your life online in one piece—from the etiquette of unfriending and the power of crowdsourcing to the perils of photo tags and the importance of teaching your kids how to be tech savvy.

Review quote:

Dot Complicated is entertaining, insightful, and relevant. Randi Zuckerberg shows us how using technology and social media mindfully can help create lasting meaning in our lives.”

Review quote:

“For all that current technology has done to improve and simplify our lives, it has undeniably complicated the way we communicate and relate to those around us. Randi’s experience and perspective provide the perfect guide to socially navigating the digital age.”

Review quote:

“If you want an entertaining peek into the formative days at Facebook, start here. Randi candidly shares her personal story as an early employee, navigating the complicated space between her personal life and her public persona.”

Review quote:

“Randi has had a front row seat to the shift of a social culture. Dot Complicated offers insights to the way the world is changing and the tech sensibility you will need to navigate this new dynamic.”

Review quote:

“Randi Zuckerberg provides a valuable and much-needed guide to navigating the stormy seas of social and digital media. You couldn’t ask for a better guide than Randi who has been at the front line of social media from the start.”

Review quote:

“With impeccable timing, Zuckerberg discusses the hot button issues of the moment and shows us how to use technology to bring positive change to the world. Dot Complicated is a great roadmap in navigating the evolving universe of social media.”

Short description/annotation:

With Dot Complicated: Untangling Our Wired Lives, new media pioneer Randi Zuckerberg offers an entertaining and essential guide to understanding how technology and social media influence and inform our lives online and off.

Zuckerberg has been on the frontline of the social media movement since Facebook’s early days and her following six years as a marketing executive for the company. Her part memoir, part how-to manual addresses issues of privacy, online presence, networking, etiquette, and the future of social change.


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