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Books  >>  Philosophy

Warren Berger

A More Beautiful Question

Warren Berger A More Beautiful Question The Power Of Inquiry To Spark Breakthrough Ideas
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Biographical note:

Warren Berger, an expert on design thinking and innovation, is author of the acclaimed book Glimmer: How Design Can Transform Business and Your Life, which was named one of Business Week's “Best Innovation & Design Books of the Year.” Berger also writes for Fast Company, Harvard Business Review, and was a longtime contributing editor at Wired magazine. He has appeared on NBC’s "Today Show," ABC "World News," many times on CNN, and as a frequently-used expert source on NPR’s "All Things Considered." He lives in New York. www.AMoreBeautifulQuestion.com

Main description:

The Harvard Business Review looked at 300 of the most creative, successful executives in business and found that they shared a number of tendencies and characteristics, but one stood out at the top of the list—they all were master questioners.

It’s not necessity, but a question—a “beautiful” question—that is the mother of invention. The world’s leading innovators, inventors, business entrepreneurs, and creative minds, seem to be exceptionally good at asking questions. For some, their greatest successes—their breakthrough inventions, hot startup companies, the radical solutions they’d found to stubborn problems—could be traced to a “beautiful” question, or series of questions, they’d formulated and then answered. Innovator and writer Warren Berger, who’s been asking questions his entire life, brilliantly captures these innovative query-makers to try and determine what makes a question particularly beautiful, from Tim Westegren wondering how to “map the DNA of music,” a project that would grow into the wildly successful Pandora internet radio service, to Abby Brown, creating a school desk with a raised seat as she thought about how she could accommodate some fidgeting students.

As A More Beautiful Question will illustrate, whether we’re solving tough personal or professional problems, rejuvenating businesses, or schools, or government, or re-inventing the ways we live… it all begins with asking the right questions.

Short description/annotation:

To get the right answer--in business, in life--you have to ask the right question. Innovation expert Warren Berger shows it's both an art and a science.


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