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George Marshall

Don't Even Think about It

George Marshall Don't Even Think About It Why Our Brains Are Wired To Ignore Climate Change
$18.90 New
 
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Biographical note:

George Marshall is director of the Climate Outreach and Information Network and has two decades’ experience in research and campaigning for environmental organizations. He’s worked for Greenpeace and the Rainforest Foundation, and is a policy consultant to the German and Papua New Guinean governments. He lives in Wales. His website is http://climatedenial.org/.

Main description:

What is this psychological mechanism that allows us to know something is true but act as if it is not? In this groundbreaking and engaging look at one of the most important issues facing us today, George Marshall, world renowned for his work on the psychology of climate change denial, shows that even when we accept that climate change is a dire problem, our human brains are wired to ignore it—and argues that we can overcome this.

Using sidebars, cartoons, entertaining charts, engaging stories, and years of his own research, Marshall confirms that humans are wired to respond strongest to threats that are visible, immediate, have historical precedent, have direct personal impact, and are caused by an “enemy.” Climate change is none of these—it’s invisible, unprecedented, drawn out, impacts us indirectly, and is caused by us. Taking the reader deep into our evolutionary origins, Marshall argues that once we understand what excites, threatens, and motivates us, we can rethink and reimagine climate change. In the end, his book is both about climate change and about the qualities that make us human: our limitations, our strengths, and how we can grow as we deal with the greatest challenge we have ever faced.

Short description/annotation:

A witty, insightful, and original take on one of the most urgent questions of our time: For those of us who believe climate change is real, why do we so easily ignore it?


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