Louise Fili is director of Louise Fili Ltd, a New York–based design studio specializing in logo, package, restaurant, and book design. Formerly senior designer for Herb Lubalin, Louise Fili was art director of Pantheon Books from 1978 to 1989, where she designed close to 2000 book jackets. She has received Gold and Silver Medals from The Society of Illustrators and New York Art Directors Club, the Premio Grafico from the Bologna Book Fair, and three James Beard award nominations. Fili has taught and lectured on graphic design and typography, and her work is in the permanent collections of the Library of Congree, the Cooper Hewitt Museum, and the Bibliothèque Nationale. She was the recipient of a National Endowment for the Arts design grant.
Fili is the author of Elegantissima, published by Princeton Architectural Press. She has also written The Civilized Shopper's Guide to Florence and co-authored Italianissimo. With her husband, the design historian Steven Heller, she is co-author of Italian Art Deco, British Modern, Dutch Moderne, Streamline, French Modern, Deco España, German Modern, Design Connoisseur, Typology, Stylepedia, Euro Deco, and Scripts. In 2004, she was inducted into the Art Directors Hall of Fame.
For more than three decades, renowned graphic designer and self-described Italophile Louise Fili has traveled the cities and countryside of Italy cataloging the work of sign craftsmen in whose hands type takes on new life with a tantalizing menu of styles. Classical, eclectic, or Futurist; in gold leaf, marble, brass, wood, wrought iron, enamel, ceramic, or neon; painted, carved, inlaid, etched, tiled, or stenciled— the creative possibilities are endless. Grafica della Strada is Fili's photographic diary of hundreds of Italy's most inventive restaurant, shop, hotel, street, and advertising signs. A major influence on Fili's own work, many of these marvels of vernacular design live on solely in this book, a typographic love letter to Italy that will be an inspiration to designers and Italophiles everywhere.