The modern garment industry is defined by the "sweatshop" where undocumented workers toil for substandard wages without breaks or benefits. Enter American Apparel and SweatX, 2 T-shirt factories in downtown L.A. trying to do it differently. While SweatX is backed by 2.5 million in venture capital by ice-cream maverick Ben Cohen, American Apparel was built from the ground up by eccentric and controversial entrepreneur, Dov Charney. This film is a fast-paced documentary that goes behind the label, comparing 2 very different companies with a single goal: to take the sweat out of the shop. Do they have what it takes to survive in today's global marketplace?