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Books  >>  Business

Tony Alessandra

The Platinum Rule

Tony Alessandra The Platinum Rule Discover The Four Basic Business Personalities A
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In this entertaining and thought-provoking book, Tony Alessandra and Michael O'Connor argue that the ""Golden Rule"" is not always the best way to approach people. Rather, they propose the Platinum Rule: ""Do unto others as ""they'd"" like done unto them"". In other words, find out what makes people tick and go from there.


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