• Music
    • CDs
    • Vinyl
  • Gift Cards
  • Movies
    • DVD
    • Blu-Ray
    • 3D Blu-Ray
    • 4K Ultra HD
  • Video Games
    • XBox 360
    • Xbox One
    • PS4
    • Playstation 3
    • Wii
    • Nintendo 3DS
    • Sony PSV
    • Nintendo DS
    • Wii U
  • Books
    • Children's
    • Fiction
    • Graphic Novels
    • Nonfiction
    • Young Adult
    • Coloring Books
    • Audio Books
  • Gifts
  • Gaming
    • Gaming Cards
    • Board Games & Books
  • Specials
    • 33.3% Off Vinyl Sale
    • Black Friday Vinyl
    • New This Week
    • Spose*Mart
    • Upcoming Vinyl
    • Collectable Vinyl
    • Blu-ray Preview
    • Old Record Store Day
    • Holiday Gift Ideas
  • About
    • About us
    • Bull Moose Points
    • Consignment
    • Video Game Console Return Policy
    • Contact us
    • Contests
    • This Week @ Bull Moose
    • FAQs
    • Gift Cards
    • Employment
    • Locations/Hours
    • My Account
    • News and Events
    • Newsletter Signup
    • Privacy Policy
  • Menu
    • Music
      • CDs
      • Vinyl
    • Gift Cards
    • Movies
      • DVD
      • Blu-Ray
      • 3D Blu-Ray
      • 4K Ultra HD
    • Video Games
      • XBox 360
      • Xbox One
      • PS4
      • Playstation 3
      • Wii
      • Nintendo 3DS
      • Sony PSV
      • Nintendo DS
      • Wii U
    • Books
      • Children's
      • Fiction
      • Graphic Novels
      • Nonfiction
      • Young Adult
      • Coloring Books
      • Audio Books
    • Gifts
    • Gaming
      • Gaming Cards
      • Board Games & Books
    • Specials
      • 33.3% Off Vinyl Sale
      • Black Friday Vinyl
      • New This Week
      • Spose*Mart
      • Upcoming Vinyl
      • Collectable Vinyl
      • Blu-ray Preview
      • Old Record Store Day
      • Holiday Gift Ideas
  • About
    • About us
    • Bull Moose Points
    • Consignment
    • Video Game Console Return Policy
    • Contact us
    • Contests
    • This Week @ Bull Moose
    • FAQs
    • Gift Cards
    • Employment
    • Locations/Hours
    • My Account
    • News and Events
    • Newsletter Signup
    • Privacy Policy
  • Menu
    • Music
      • CDs
      • Vinyl
    • Gift Cards
    • Movies
      • DVD
      • Blu-Ray
      • 3D Blu-Ray
      • 4K Ultra HD
    • Video Games
      • XBox 360
      • Xbox One
      • PS4
      • Playstation 3
      • Wii
      • Nintendo 3DS
      • Sony PSV
      • Nintendo DS
      • Wii U
    • Books
      • Children's
      • Fiction
      • Graphic Novels
      • Nonfiction
      • Young Adult
      • Coloring Books
      • Audio Books
    • Gifts
    • Gaming
      • Gaming Cards
      • Board Games & Books
    • Specials
      • 33.3% Off Vinyl Sale
      • Black Friday Vinyl
      • New This Week
      • Spose*Mart
      • Upcoming Vinyl
      • Collectable Vinyl
      • Blu-ray Preview
      • Old Record Store Day
      • Holiday Gift Ideas
    • About
      • About us
      • Bull Moose Points
      • Consignment
      • Video Game Console Return Policy
      • Contact us
      • Contests
      • This Week @ Bull Moose
      • FAQs
      • Gift Cards
      • Employment
      • Locations/Hours
      • My Account
      • News and Events
      • Newsletter Signup
      • Privacy Policy
Specials
33.3% Off Vinyl Sale
Black Friday Vinyl
New This Week
Spose*Mart
Upcoming Vinyl
Collectable Vinyl
Blu-ray Preview
Old Record Store Day
Holiday Gift Ideas
Books  >>  Business

Lee Eisenberg

Shoptimism

Lee Eisenberg Shoptimism Why The American Consumer Will Keep On Buying No
$18.20 New
$2.97 Pre-owned
Out of stock rare item. We will try to get it for you

Add To Basket
In stock - will ship today

Add To Basket




In this smart, engaging book, Lee Eisenberg, best-selling author of The Number: A Completely Different Way to Think about the Rest of Your Life, leads us on a provocative and entertaining tour of America's love/hate affair with shopping, a pursuit that, even in hard times, remains a true national pastime.

Why do we shop and buy the way we do? In a work that will explain much about the American character, Eisenberg chronicles the dynamics of selling and buying from almost every angle. Neither a cheerleader for consumption nor an anti-consumerist scold, he explores with boundless curiosity the vast machinery aimed at inducing us to purchase everything from hair mousse to a little black dress. He leads us, with understated humor, into the broad universe of marketing, retailing, advertising, and consumer and scientific research--an arsenal of powerful forces that combine to form what he calls ""The Sell Side.""

Through the rest of the book, Eisenberg leads us through the ""Buy Side"" -- a journey directly into our own hearts and minds, asking among other questions: What are we really looking for when we buy? Why are we alternately excited, guilt-ridden, satisfied, disappointed, and recklessly impulsive? What are our biases, need for status, impulses to self-express, that lead us individually to buy what we buy?

Are you a classic buyer (your head wants to do the right thing), or a romantic buyer (your heart just wants to have fun)? How do men and women differ in their attitudes towards shopping, and does the old cliche -- ""Women shop, men buy"" -- apply any longer?

Of special interest are the author's findings on the subject of What Makes a Good Buy? We all purchase things that we sooner or later regret, but what are the guidelines for making purchases that we'll never regret? What, for instance, defines the perfect gift?

Brimming with wit and surprise, Shoptimism will be delightful and instructive reading for anyone with a credit card and a healthy curiosity about American culture, through good times and bad. For here, in one vivid journey, is a memorable, panoramic portrait of our everyday self-delusions, desires, and dreams.

""As a so-called advertising guru for the past fifty years, I found Shoptimism to be brimming over with wit and sly insight into the darker recesses of the consumer's soul."" -- George Lois, member, Art Directors Club Hall of Fame, and pioneer of advertising's Creative Revolution


Connect With Us

SecurityMetrics for PCI Compliance, QSA, IDS, Penetration Testing, Forensics, and Vulnerability Assessment