Shopping's debut album Consumer Complaints drew a flurry of press for their spot on divining of post-punk's driving force, dubbing them as a "band you need to hear" by NME and "Artist To Watch" by SPIN. The band evokes revered touchstones The Slits, Delta 5, Gang of Four and ESG, though as Pitchfork reminds, "they never sound particularly dated or like a carbon-copy, a testament to the group's songwriting abilities." Rather, they embody the spirit of experimentation, social upheaval, (without becoming didactic) clashing gender politics and ethical change that defined their 70's counterparts and still ring true today.
The band teams up again with Jamie Grier, who mixed and mastered their first LP, this time placing Grier in the recording chair at Glasgow's Green Door Studios, while mastering duties fall to Alan Douches. The album is full of the same timeless spark that drove the debut, propelled by Billy Easter's toothsome bass lines and Rachel Aggs' jagged yet rubbery guitar. All three band members lend their voices to Why Choose, pushing and pulling between Aggs' knife hilt yelps and drummer Andrew Milk's steadied responses, giving heft to the anxious energy of tracks like "Straight Lines" and brevity to the detached cool of "Passing Through" and "Private Party."