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Books  >>  Reference

Bill Wasik

And Then There's This

Bill Wasik And Then There's This How Stories Live And Die In Viral Culture
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""An odd but happy marriage of sociological observation and Gonzo- style adventure.""
-Wired


Journalist and new media provocateur Bill Wasik journeys to the edge of our churning and rambunctious viral culture to illuminate how anyone with a computer can initiate a small ripple of a story that can turn into a tsunami. While exploring this fascinating landscape, Wasik (who organized the very first flash mob in 2003) conducts six experiments himself. This book is a must-read for anyone interested in journalism, business, technology, and how cultural information spreads. Wasik's tour is great, stimulating and fun.


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