One of the world's greatest entrepreneurs, Martha Stewart turned her personal passion into Martha Stewart Living Omnimedia, a billion dollar business. What is her secret for success?
In The Martha Rules--a New York Times bestseller in its hardcover edition and now issued in paperback--this business leader shares her creative principles and practical strategies to help readers turn their own dreams into successful ventures. From discovering what you love to do, to defining the Big Idea that will inspire you as well as your customers, to understanding the difference between a worthwhile risk and a foolish chance, Martha's rules will appeal to entrepreneurs, executives, and enterprising employees who want to apply Martha's energizing approach in a corporate setting--and to anyone who has a great business idea just waiting to be developed.
""This book takes you inside the creative world and genius mind of Martha Stewart, to uncover your own path to business success.""--Professor Jeffrey Sonnenfeld, senior associate dean of executive programs, Yale School of Management
""Martha's candid look at how to succeed in business is for everyone. Whether you are just starting out or working for a large company, The Martha Rules is an indispensable handbook for business leaders of all levels on how to elevate creativity and maintain a competitive edge."" --Quincy Jones, producer and multimedia entrepreneur