7.2 million YouTube viewers can't be wrong: A provocative new way to look at the global warming debate.

Based on a series of viral videos that have garnered more than 7.2 million views, this visually appealing book gives readers-be they global warming activists, soccer moms, or NASCAR dads-a way to decide on the best course of action, by asking them to consider, ""What's the worst that could happen?"" And for those who decide that action is needed, Craven provides a solution that is not only powerful but also happens to be stunningly easy. Not just another ""change your light bulb"" book, this intriguing and provocative guide is the first to help readers make sense-for themselves-of the contradictory statements about global climate change.

The globe is warming! or The globe is not warming.

We're the ones doing it! or It's a natural cycle.

It's gonna be a catastrophe! or It'll be harmless.

This is the biggest threat to humankind! or This is the biggest hoax in history.

""Greg Craven has written a brilliant and unique work on global warming. His innovative and intelligent approach to this controversial issue is superbly crafted. It is an important book that is a must read for those who care about our planet and future generations.""
-General Anthony C. Zinni USMC (Retired)

""This book trumps most of our accounts of the global warming crisis, partly for its good humor and straightforward logic, and partly because the author has actually figured out what actions make sense. Changing your lightbulb will help a little, but changing the political debate will help enormously-and this book will get you started down that path.""
-Bill McKibben, author The End of Nature

""The worst thing that could happen is that you don't read this book! Greg Craven has written a valuable primer on the global warming debate.""
-Gregg Easterbrook, author, Sonic Boom

""This is a tremendous book and well worth anyone's time to read. It very clearly and concisely covers all the important points not only about the climate change situation in our moment, but how we think and decide about important issues. Anyone who enjoyed Craven's YouTube triumph ""The Most Terrifying Video You'll Ever See"" will enjoy unpacking that experience in this book, and for people running into Craven for the first time, you're in for a treat-he is funny as well as well as exceptionally clear, and wise.""
-Kim Stanley Robinson, the Hugo and Nebula Award-winning author of The Mars trilogy and Science in the Capital